As a generalist designer, I find traditional approaches that emphasize narrow positioning overly restrictive, as they can limit creative exploration and flexibility needed to respond to the complex demands of modern design challenges. My core strength is versatility. I cross disciplinary boundaries and effectively adapt to diverse and evolving challenges. This approach is not accidental but deeply rooted in my interdisciplinary background and professional experiences.

My foundation in Industrial Design, established at an art academy renowned for its transdisciplinary ethos, laid the groundwork for a multifaceted career, allowing me to successfully lead diverse projects and effectively navigate between creative and strategic roles. I've held roles including partner in a design studio, design manager at an international agency, and senior designer and interior architect in various contexts. Today, I work independently, balancing freelance projects with entrepreneurial ventures, continually prepared to tackle new challenges, such as integrating emerging technologies, navigating complex client expectations, and adapting design solutions to varying scales and contexts.

Spatial experience is at the center of my practice, whether in gastronomy, retail environments, pop-up installations, or exhibition design. To me, spaces are more than architectural structures; they are communicative mediums. They narrate stories and create emotional connections. My holistic approach encompasses everything from initial analysis and concept development to creative direction, implementation, and ongoing support.

My interests extend beyond physical environments into digital experiences and branding, enabling me to craft cohesive visual identities, interactive user interfaces, and integrated online strategies that align seamlessly with spatial concepts. Particularly in today's landscape of rapid technological change, driven by innovations such as generative AI, my generalist perspective empowers me to engage proactively and innovatively with new opportunities and complex challenges.