2019 - 2021
Dr Smile
— Pop-up shops
I have been supporting Dr Smile, a start-up company, in several spatial projects including the roll-out of pop-up shops.
The conception and implementation of these pop-up rollouts were successfully completed despite pandemic challenges. This process, which went through several phases and iterations, began in Germany and eventually expanded into a Europe-wide project.
2019
Phase 1
An interactive sales and advice stand that can be placed in places such as shopping centers, train stations, etc., and is intended to convey the possibilities and the technological background of the start-up. Including the possibility to do an intraoral scan directly.
The process came to a halt due to the global pandemic and had to be adapted to the new challenges in the next iteration.
2020
Phase 2
This is the first round of the pop-up rollout. After adjusting to the new challenges of the pandemic situation. Unfortunately no live scanning of the customer’s teeth. The product is represented by two sides that stand for the lifestyle and technological aspects.
2021
Phase 3
After learning a lot from the first and second phases we adjusted the scale and mission and made the pop-up much more modular and scaleable which made it possible to roll out throughout Germany and several European countries quickly.
